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Privacy Policy

At The Dandy Catalyst, we respect your privacy and are committed to protecting the personal data you share with us. This Privacy Policy describes how we collect, process, and protect your information when you visit and use our website.

1. Data We Collect

We collect information about you only when there is a specific purpose and legal basis:

  • Contact Forms: When you get in touch with us, we collect the details you enter (name, email address, phone number, and the message content).
  • Newsletter: If you choose to subscribe to our newsletter, we collect your email address.
  • Technical & Browsing Data: While browsing, technical information may be recorded automatically, such as your IP address, browser type, device info, and basic usage statistics.
  • Consent Management System: We store your preference regarding cookie consent and tracking technologies.

2. Purposes of Processing

Your personal data is used solely for the following purposes:

  • Communication & Support: To respond to messages, inquiries, or business requests you submit.
  • Updates (Newsletter): To send informative and educational content, provided you have explicitly consented.
  • Improving User Experience: To analyze website usage and improve its design and functionality.
  • Analytics & Advertising Measurement: To measure traffic and evaluate the effectiveness of our social media or search campaigns.

3. Analytics, Pixels, and Cookies

We use analytics and advertising tools to optimize our website:

  • Google Analytics 4 (GA4): To gather anonymous usage metrics.
  • Meta Pixel & TikTok Pixel: To measure the performance of our social media advertising campaigns.

> [!NOTE] > Mandatory Consent: All non-essential tracking technologies (Google Analytics, Meta Pixel, TikTok Pixel) are disabled by default. They are loaded and run only after you provide explicit consent via the cookie banner.

4. Legal Basis for Processing

Processing of your data is based on:

  • Your consent (e.g. for newsletters, analytics, and marketing cookies).
  • Contractual or pre-contractual steps (e.g. to reply to a partnership request).
  • Our legitimate interest in securing and ensuring the smooth operation of the website.

5. Your Rights (GDPR)

Under the General Data Regulation (GDPR), you have the following rights:

  • Right of Access: To know if we process your data and receive a copy.
  • Right to Rectification: To correct inaccurate or incomplete data.
  • Right to Erasure ("Right to be Forgotten"): To request data deletion under certain conditions.
  • Right to Restriction: To limit how we process your data.
  • Right to Data Portability: To receive your data in a structured, machine-readable format.
  • Right to Withdraw Consent: To withdraw consent at any time (e.g., for cookies or newsletter) without affecting the lawfulness of processing based on consent before its withdrawal.

6. Security & Data Retention

We implement appropriate technical and organizational measures to prevent accidental loss, alteration, or unauthorized access. We retain your data only for as long as necessary to fulfill the purposes for which it was collected or as required by law.

7. Contact Us

If you have any questions about this policy or wish to exercise your rights, please reach out via the contact form on our Contact page or email us at: pinelopi@thedandycatalyst.com.